Diplomacy. Strategy. Execution.

Wai & Associates delivers high-level advisory and strategic solutions across global diplomacy, development, and communications.

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Who We Are

Wai & Associates is a full-service consulting firm founded by Ambassador Sidique Abou-Bakarr Wai, a seasoned diplomat with over 35 years of leadership at the highest levels of international affairs. We bring together diplomatic insight, public-private partnership expertise, and top-tier marketing and executional capabilities to help clients shape policy, attract investment, and implement impactful programs across Africa and the globe.

Our Core Services

We provide expert support across the following areas, helping clients turn strategy into action with clarity, purpose, and results.

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Diplomatic & Government Affairs Advisory

We guide clients through global institutions, secure multilateral alignment, and shape policy at the highest levels.

Strategic Communications & Global Visibility

Elevate your message with brand strategy, media relations, and executive positioning designed for influence.

Development Strategy & Fundraising

We work with you to design and fund mission-driven initiatives with SDG alignment and donor engagement.

Program Design & Project Execution

Turn vision into results with expert planning, stakeholder coordination, and flawless delivery — from concept to completion.

Investment Facilitation & Market Entry

We open doors and build trusted pathways for ethical, high-impact investment across Africa, the United States, and the diaspora.

Event Production & Global Convenings

Create unforgettable moments with world-class execution, from intimate high-level convenings to large-scale campaigns.

Areas of Engagement

Wai & Associates brings a multidisciplinary approach to every engagement, with deep experience across a wide array of sectors.

Our team works at the intersection of diplomacy, development, and strategic advisory—serving clients across international trade and commerce, diaspora engagement and market access, healthcare, public safety, housing, youth development, aging, education, and technology. We also support initiatives in media and entertainment, arts and culture, agriculture, minerals development, and cross-cultural community relations. Whether advising governments on policy, guiding investment strategy, or strengthening police-community trust, we tailor our solutions to meet complex challenges with local nuance and global insight.

From Our Clients

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Mitch Skolnik

operation Director, Elegant Themes

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Andrel Nahaev

operation Director, Elegant Themes

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Eduard Ungureanu

Tech Support, Elegant Themes

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Tom Ewer

Blogger, Elegant Themes

Let’s Talk

Whether you represent a government, philanthropic organization, or private-sector initiative, we welcome the opportunity to work together.